Post-Production Techniques Project

For my post-production techniques project, I want to create a world in which augmented reality is the foundation of how we interact with the environment around us. I plan on using an HD camera to film a one-shot take in bournemouth town center. The perspective will be from a girl around the age of 18 who is meeting her friend to go shopping with. Everyone in this universe has a microchip in their head or enhanced eye contacts that will use a HUD (heads up display) unit to broadcast information to the user. The technology was developed and maintained by corporations instead of the government. The main goal of the HUD is to promote the user to consume. Our main character will be constantly bombarded with adverts and suggestions from stores all around bournemouth.

The message is that the more technology advances, the more we will lose our individuality. We want to own things that will “define” us. The corporations will tell us what to do, where to go, and what to think.

I’m currently working on the storyboard and will be using photoshop, illustrator, aftereffects, and maya to create the video. I plan to have around 15-20 actors involved. The video will be around 2-3 minutes long.

Here are some screengrabs of my process with the storyboard

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With HUD and Topshop HUD store

With HUD and Topshop HUD store and Reminder

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